Ukrainian apple producers lag behind global trends in the selection of apple varieties for 10-15 years, says Maxim Kulik, consultant to the fruit exporting company Vinaigrette LLC.
Direct speech: “And now it’s like this with us: Gala is for sale - everyone is mass planting Gala. I say, comrades, do not rush, now exporting Gala takes 80% from us, but if we had new club varieties now, we would sell them very expensive. And by selling 10 Gala cars, I would earn less than selling club-class cars, ”said Maxim Kulik.
According to him, the Italians, who are considered the legislators of the world apple fashion, have been uprooting Gala for several years. Direct speech: “Already now you need to see how the market behaves and follow. And we, therefore, are 10-15 years behind in development, ”said the expert.
To try each of more than 7 thousand varieties of apples, you will need to eat 1 apple daily for 20 years.
The expert complained that Ukrainian farmers do not perceive the new trends, among which the main thing on the apple market: varieties need to be changed. Club varieties are in use now - Pink Lady, Kiko, Jazz.
These are more attractive varieties of the same Gala, but they are sold many times more expensive and are more likely to be bought. Customers all over the world are looking for novelty, they are tired of traditional varieties such as Idared, Golden and Gala. Millennials who want to see unusual products on the shelves set the pace for the market. Varieties are being specially created for this age category.
- Earlier we reported that apples "with a surprise" were bred in Italy.
- Record low apple prices recorded in Ukraine.
- We also wrote that the “Super Apple” from the USA conquers the world.
- Samara gardeners increased apple production.
- Read more about the fact that the authorities of the Moscow region will save summer residents from excess apples.
