NI grower, an Irish farmer and agri-food company, has opened its own online store selling pre-cooked vegetables.

Now, customers can, without leaving their own home, with door-to-door delivery, order ready-made vegetables in an assortment from their Mash Direct farm.

The company was founded in 2004 by Martin and Tracy Hamilton as a way to increase the value of their products. The company quickly occupied its niche by providing fresh vegetable dishes in convenient packaging.

The company produces more than 50 high-quality and convenient vegetable and potato dishes, from vegetables grown on its fields - from mashed potatoes to croquettes that do not contain gluten and do not contain artificial colors and flavors.

Jack Hamilton, chief operating officer of Mash Direct, said: “A busy lifestyle currently affects buying decisions, and more and more families need convenience in cooking, but people don’t want to compromise on taste, quality and nutrition. By creating the opportunity for consumers to shop online, we help families, seniors and young professionals save more time throughout the week. ”